DICAMES logo

Veuillez utiliser cette adresse pour citer ce document : https://hdl.handle.net/20.500.12177/7256
Affichage complet
Élément Dublin CoreValeurLangue
dc.contributor.advisorObama Belinga, Christian Théophile-
dc.contributor.advisorEbale, Daniel-
dc.contributor.authorNdong Belle, Alice Laure-
dc.date.accessioned2022-02-23T13:40:00Z-
dc.date.available2022-02-23T13:40:00Z-
dc.date.issued2020-
dc.identifier.urihttps://hdl.handle.net/20.500.12177/7256-
dc.description.abstractOur work entitled "customer profile and management of accommodation structures in Ebolowa" raises the problem of mastering the customer profile in the management of accommodation structures in Ebolowa. Customers are an important asset for businesses in general and for the hotel sector in particular. It occupies a central place in the hotel sector because it is the main source of consumption for most of the accommodation, leisure and catering services offered and therefore it generates the majority of income. In recent decades, with the advent of new information and communication technologies (NICT), customers have become more and more demanding. Therefore, satisfying and retaining them in a context marked by increased competition therefore leads accommodation structures to improve their managerial systems and improve the quality of service delivery. In accommodation facilities in the city of Ebolowa, there is a lack of innovation in the services offered. In addition, the same services are offered to all customers without really taking into account their specificities, the managerial system remaining solely focused on sales. However, these accommodation structures have for a few years seen a high attendance of a very diverse clientele (social status, ethnic origin, religious affiliation, nationality, physical disability) with specific expectations. Thus, there is the problem of mastering the profile of the clientele in the management of hotel structures. The data collected from documentary and empirical research reveal that the mastery of the profile of the clientele by the managers of accommodation structures promotes better knowledge of the needs, preferences and habits of clients. It also allows hoteliers to anticipate and adapt offers and services according to customers to better satisfy them and increase the company's profits.en_US
dc.format.extent102fr_FR
dc.publisherUniversité de Yaoundé Ifr_FR
dc.subjectManagementfr_FR
dc.subjectProfil de la clientèlefr_FR
dc.subjectSatisfactionfr_FR
dc.subjectStructure d’hébergementfr_FR
dc.titleProfil de la clientèle et management des structures d’hébergement à Ebolowafr_FR
dc.typeThesis-
Collection(s) :Mémoires soutenus

Fichier(s) constituant ce document :
Fichier Description TailleFormat 
ENSET_EBO_BC_21_0017.pdf2.81 MBAdobe PDFMiniature
Voir/Ouvrir


Tous les documents du DICAMES sont protégés par copyright, avec tous droits réservés.