Responsabilité sociale des entreprises et comportement du consommateur : le cas de la Sabc

Abstract

The Corporate Social Responsibility through this moments is most present into the companies speech either in the North country as in the South. Nowadays, when we talk about CSR, it is habitual to say that it's for company to satisfied his stakeholders. In Cameroonian context, all companies not yet have a social responsibility culture. The company which incorporate that culture (CSR) do it philanthropic action. Our study have an objective to show influence of practice which are socially responsible on the consumer behavior. To attain it, we did our investigation in Ebolowa, Yaoundé and Douala. Due to heart condition present in the world in this moment, we used a questionnaire on line (Google form). After information's collect, nearby 135 responder, the analysis of results show us that social responsibility pratices have positive influence on the consumer behavior. So, it is suitable to say that the company responsibility is beyond production and commercialization of products and services to the consumer. It must contribute to the general well being of person, making the protection of environment in where the industrial and commercial activities are making